Episode 12

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Published on:

4th Jun 2026

The Subtle Shift: Evolving into an Advisor Clients Depend On

Episode 12 Show Notes

Becoming the Advisor Clients Rely On

Summary

In this final episode of Advisory Secrets, Deb Halliday brings together the key themes from the season and explores what it really means to become a trusted advisor.

Advisory is not about adding more services or learning complex frameworks. It is about how you think, how you communicate, and how you show up in your role.

Deb shares why becoming an advisor is a gradual progression. Built through experience, reflection, and consistent practice. There is no single moment where everything changes. Instead, you begin to notice a shift in how you approach conversations, how you interpret information, and how clients respond to you.

Over time, those conversations become more meaningful. Clients become more engaged. And they begin to involve you earlier in their decision-making.

This is where the relationship changes.

You are no longer just providing information. You are contributing to direction.

This episode encourages you to reflect on your own development and recognise that small, consistent changes in how you work with clients can lead to significant transformation over time.

In This Episode, You’ll Learn:

• Why advisory is about mindset, communication, and presence

• How the journey to becoming an advisor develops over time

• What changes in client conversations as you grow into the role

• Why clients begin to involve advisors earlier in decision-making

• How small, consistent improvements create long-term impact

• The importance of reflecting on your own advisory skills

Key Takeaway

You do not become an advisor overnight.

You become one through how you show up, consistently over time.

Resources & Next Steps

For training, resources, and support on stepping into advisory roles, visit:

www.debhalliday.co.uk

www.theaccountsoffice.co.uk

Connect with Deb Halliday

LinkedIn: https://www.linkedin.com/in/debhalliday

Website: https://www.debhalliday.co.uk

Transcript
Speaker A:

Welcome back to Advisory Secrets with Deb Halliday.

Speaker A:

That's me.

Speaker A:

Throughout this season, we have explored the skills and traits that define a trusted advisor, from mindset and questioning to listening, communication, and insight.

Speaker A:

And if you reflect on everything we have covered, you may notice something.

Speaker A:

None of these are about adding more services.

Speaker A:

None of these are about learning complex frameworks.

Speaker A:

They are about how you think, how you communicate, and how you show up in your role.

Speaker A:

Because becoming an advisor is not a single moment.

Speaker A:

It is not something that happens overnight.

Speaker A:

It is a progression built over time, through experience, through reflection, through consistent practice.

Speaker A:

There is no point where you suddenly arrive and feel completely ready.

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Instead, something more subtle happens.

Speaker A:

You begin to notice a shift in how you approach conversations, in how you interpret information, in how you respond to clients.

Speaker A:

You pause more.

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You ask better questions.

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You listen more carefully.

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You begin to connect the dots more naturally.

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And over time, the conversations start to change.

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They become less transactional and more thoughtful.

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Clients begin to engage differently.

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They start to bring you into discussions earlier, not just when something has already happened, but but when they are thinking about what to do next.

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They begin to value your perspective, not just your output.

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And this is where the real shift happens.

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You are no longer just part of the process.

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You become part of how they think about their business.

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And when that happens, you become someone they rely on, not just for information, but for guidance, for reassurance, for clarity.

Speaker A:

And.

Speaker A:

And that is the real outcome of advisory.

Speaker A:

It is not just about offering additional services.

Speaker A:

It is about building stronger relationships, more meaningful conversations, and having a greater impact on the businesses you support.

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It also changes your experience of your work, because when you move into advisory, your role becomes more engaging, more varied, more connected to real decisions and outcomes.

Speaker A:

You are no longer just looking at what has happened.

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You are helping shape what happens next.

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And that brings a different level of fulfillment.

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As you continue developing these skills, it is important to remember this.

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You do not need to change who you are.

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You already have the technical foundation.

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You already understand the numbers.

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You already have the experience.

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Advisory is about expanding that.

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It is about building on what you already know and applying it in a way that creates more value, more clarity, and more impact.

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So as you move forward from this season, take a moment to reflect.

Speaker A:

Which of these skills feels most natural to you?

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Which one do you want to develop further?

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And how can you start bringing that into your client conversations?

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Because small shifts applied consistently create big change over time.

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And before long, you will begin to notice that your role has evolved not because you forced it, but because you developed it.

Speaker A:

And that is how you become the advisor your clients rely on.

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About the Podcast

Advisory Secrets with Deb Halliday
For accounting professionals moving into advisory roles

About your host

Profile picture for Deb Halliday

Deb Halliday

Deb Halliday is a qualified trainer, author, and co-founder of APX Training & Development, where she specialises in helping accounting firms build advisory teams that deliver beyond the business owner.

After over 17 years in practice, Deb founded and scaled The Accounts Ladies, an award-winning accountancy, bookkeeping, and financial coaching firm, before successfully stepping away from day-to-day operations in 2025. Her focus now is on helping accountants, bookkeepers, and financial professionals transition from technician-led businesses into scalable, advisory-led firms.

Deb is the co-author of Advisory Teams, written with Tim Seymour, which introduces a new model for delivering advisory through a team, not a single individual. Together, they show how firms can remove the owner as the bottleneck and create consistent, high-value client relationships across the team.

Through APX Training & Development company, Deb provides practical training, structured programmes, and ready-to-use resources that help firms embed advisory into everyday delivery, building capability across their teams, not just at partner level.

With a background in both accountancy and professional training, including earlier experience in a Central London training company, Deb is known for her straightforward, no-nonsense approach. She focuses on making advisory practical, scalable, and achievable for firms at every stage.